Throughout 2021 we have seen a wide range of changes and new functions in social networks, especially on Instagram. In order not to lose the habit, many of these changes have been copies of functions of other social networks, specifically TikTok that has achieved an unusual success among younger users. It is logical that Meta’s visual social network does not want to miss out on this trend, especially in a constantly changing digital world. For this reason Adam Mosseri wanted to clarify the four axes that will mark the evolution of Instagram in 2022, those key areas that will serve for their growth and go, to a large extent, through consolidate its video formats, with which it hopes to maximize the participation of its users.
The director of Instagram has made clear in his statement the highlights of last year, while highlighting the approach Instagram will take in 2022:
Reels will remain the primary key of Instagram in 2022
As Mosseri explains, during 2022 «we are going to redouble our focus on video, consolidating all our video formats in Reels », and it is clear to us this approach is a consequence of the growth and boom of TikTok, which the pressure on Instagram has increased, which was once the social network that attracted the largest number of young users.
It seems like a long time since then, but Instagram’s efforts in 2022 will continue to focus on regaining this leadership And from a general point of view, their efforts have worked to date.
In June 2021 Mark Zuckerberg stated that Reels had become the biggest contributor to the growth of Instagram engagement, And with a consumer increasingly interested in short-form videos, it makes sense that Instagram in 2022 will also align with what users want to see.
In practice this it will mean that the Reels will now be displayed on the main Instagram feed, While the social network has also merged its video formats into Reels that each day shows more short videos, expanding their reach and exposure.
We will see a boost from messaging
Mosseri also noted that the visual social network will seek to make messaging have a greater participation in the application, which is now “the main way in which people connect online.
According to Mosseri, Instagram should be the best place for people to connect through messages, without leaving behind the fact that messaging is the main means of communication on the platform, a place where people can connect with their friends through their interests.
New monetization tools will be integrated for creators on Instagram
On the other hand, Mosseri assured that it will seek to add more monetization tools for creators on its platform. Ensures that creators are the first line of engagement on Instagram, “A shift in power that we have seen across all sectors, from institutions to the individual level” referring to power of innovation and attraction that content creators represent on the social network under their charge.
“So the best we can do is help them create a way of life on our platform.”, said the manager in his video, ensuring that there will be several new tools and products for monetization that can be found soon.
Greater transparency for users
The final element of Instagram’s approach in 2022 will be transparency, that is, provide more information on “how Instagram works”.
This will probably be presented with changes to the Instagram feed, by switching to a chronological format which will give users the ability to easily switch to a reverse chronological publication format with which they will be able to better control their publications.
It will be interesting to know what other elements of transparency Instagram will seek to implement, especially as an effort to provide users more control over your social media experience, and see if this continuous push from the platform to look more and more like TikTok will be its salvation or if it will represent one more thrust for the social network this 2022.
There is much to come, and we will surely witness many changes on Instagram this 2022.
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