The Rawayana artist collective is a Latin Grammy nominated Venezuelan band that released their fourth album, When Heads Dominate, on February 5, 2021.
Numerous music videos and visualizations have followed the launch of When Heads Dominate, and “Into You” is the latest music video that Rawayana has delivered.
“Into You” is a pop song that aims to take listeners back to the 90s, a decisive decade that has proven to be influential for the music that followed.
The video features the band’s “alter ego,” a successful pop star played by Argentine model and influencer Christian Ganon. The setting is a fictional talk show, hosted by YouTuber Lewis Shawcross.
The events of the video unfold, and descend into slight chaos, when the presenter asks about the current political situation in Venezuela.
The music video makes a comment against the censorship of authoritarian governments and is intended to be a satire that explores the television clichés of Latin America.
Rawayana’s vocalist, Beto Montenegro, was in charge of directing the video. He also recently offered his thoughts on the concept of the music video:
“This song is our way of paying tribute to the pop culture of our time. Musically, we wanted to play with the music we heard on the radio when we were children,” said Montenegro.
“We love the concept of the music video because it is our way of appealing to the great ‘entertainers’ of the industry not to remain silent in the face of the world’s problems, as they are a great influence on the masses,” he continued.
When Heads Dominateby Rawayana was published by Brocoli Records.
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