PRONEWS AWARD grand prize, not applicable this year
It’s New Year’s Eve. In just a few hours, 2023 will be coming to an end. What kind of year will 2024 be for the video industry? It makes me think about the future.
Looking back at 2023, there were countless new product announcements this year as well. Particularly impressive were the arrival of small cameras like the Osmo Pocket 3, RED’s KOMODO-X, and Sony’s BURANO cinema cameras. Cinema cameras have settled down with the arrival of the ARRI ALEXA 35, which will be released in 2022, and we are reaching the point where all consumer cameras have sufficient performance. How will cameras evolve in 2024? It’s a completely unpredictable situation.
Video production on smartphones surpasses
Oscar-winning cinematographer Claudio Miranda shoots his short film “The X Gift” with Tilta Khronos Ecosystem and iPhone 15 Pro
Even under such circumstances, the arrival of the iPhone 15 Pro series was revolutionary. Even though it is a smartphone, it supports ProRes or Log recording, and can record to an external SSD from the USB-C port. We have made incredible progress.
More than 10 years ago, it feels like the revolution is returning, with the video shooting of still cameras Nikon D90 and Canon EOS 5D Mark II rivaling the expressions of cinema film cameras. However, it did not win this year’s AWARD because it has not yet been compared to previous cameras and does not change the shooting method itself.
In light of this situation, we have been thinking about the 2023 PRONEWS AWARD Grand Prize even more than usual, and this time we have decided that the Grand Prize does not apply. (He is not nominated for this year’s PRONEWS AWARD).
New video technology is accelerating.That’s why this world is interesting
What will be the hot topic in 2024? Apple releases Vision Pro headset. What impact will spatial reproduction video have on the video production industry? Generative AI, which began with the appearance of ChatGPI in early 2023, has also made remarkable progress. It has had a great influence not only on images, but also on the world of video. It is becoming indistinguishable from the video that was taken.
Also, where is the ever-evolving LED light, automation of filming, cloud platforms, and the video production industry headed? I would like to conclude PRONEWS in 2023 while looking forward to next year.
