Practical Aids and Marketing Tips for Club Employees: Support from the DFB

Practical tips, practical aids, club employees

Practical help for club employees

With the practical aids for club employees, the daily work in the amateur club should be made easier. For all the volunteer chairs, department heads, youth leaders, treasurers, and press officers out there. Continue reading ”

Club Manager, Club, Club Employees, Members

Clubs with a future: Back to the roots

The questions are often the same that club representatives deal with today. The DFB wants to support the club representatives in finding answers. New is the “Back to Basics” video with a simple but important… Continue reading »

Marketing

, Marketing-ABC

ABC des Marketing

The Marketing-ABC provides you with an overview of important terms and keywords from the field of marketing in the form of a glossary. Continue reading ”

Marketing

, Marketing-Mix

, Kommunikation

communication policy

Often used and yet not always clear – what exactly is the marketing mix, what role does communication policy play? A brief introduction to marketing tools. Continue reading ”

Marketing , marketing concept , marketing management method

marketing concept

Making marketing tangible means structuring and planning correctly. A systematic and simple method for this strategic task is the “marketing management method”, which consists of five phases. The method involves organizing… Continue Reading »

Marketing

, Strategie

, Corporate Identity

, CI

Club identity (Corporate Identity, CI)

The club’s identity largely determines the image of the club in public. For the entire association work and thus also for the marketing-political work in the association, the existence of a uniform, clear, as possible…