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The world is becoming more and more audible. This is underlined by figures from the Swedish audio streaming service Spotify. In the summer of 2021, he explained in his “Earnings Report Q2” that he has more than 2.9 million podcasts in his repertoire worldwide. Of these, over 70,000 German-language formats.
The number of German-language podcasts on Spotify alone has more than tripled since February 2020. There are similar success stories for podcast usage per person and individual length of stay. Podcasts have gone mainstream!
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