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“Planet Perfume” becomes “April” – Het Nieuwsblad


The perfumery shops Planet Parfum will go through life as April from Friday. The French group Bogart, the owner of the stores, has announced this. The Luxembourg Milady stores are also being transformed into April, a brand that Bogart already uses in France, Israel and the United Arab Emirates.

Source: BELGIAN

The French group recently opened three stores in Belgium and says more are in the pipeline. In addition to Planet Parfum, drugstore chain Di also belongs to the Bogart group.

Bogart has more than 400 stores in six countries (Belgium, Luxembourg, Germany, France, Israel and the United Arab Emirates) and has 2,200 employees. Approximately 840 of them work in Belgium and Luxembourg.

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