Pinky’s sandwich restaurant management today announced its alliance with Acai Express as part of a brand expansion and growth process under the franchise model, with which they hope to open new locations in and out of Puerto Rico.
The first step in this commercial meeting will be the next opening of a new Pinky’s location on Ashford Avenue in the County after an investment of over $ 150,000. The place will have the capacity to serve 25 people and includes a terrace with outdoor consumption area.
“We are very excited about this new opportunity that is born from the union of businessmen and Puerto Rican business concepts. Pinky’s is an excellent brand with a culture of customer service, so we are confident that we will be successful not only in Puerto Rico but also in the United States market, ”said Acai Express president Héctor Westerband, who added that the expansion It will be promoted together with Alex García, founder of Pinky’s.
The immediate goal will be to open two additional Pinky’s stores on the island before the end of 2020. To do this, it is already evaluating potential locations in the areas of Santurce, Isla Verde, Old San Juan and Guaynabo.
The new County Pinky’s will initially have a staff of 15 employees, which could increase to 20 in the coming months.
The design of the space of the new Pinky’s will follow the successful model established by the locality of Loíza Street: small premises between 500 and 600 square feet that maximize the use of available space by offering an intimate and cozy atmosphere for diners. As mentioned by the director of Marketing, Ricardo Mercadé, this is part of the strategy to boost the brand.
Pinky’s began almost two decades ago with a gastronomic offer focused on sandwiches that evolved over time to also become an ideal place for breakfast. The menu includes dishes such as “El Surfer” and Majorcan sandwiches with egg, cheese, ham and bacon. The place is also characterized by offering a variety of fruit smoothies and a range of vinaigrettes with original recipes.
Westerband revealed that there is already a waiting list of investors interested in franchising the new Pinky’s concept.
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