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Piedmont Winter Sales: Consumer Trends and Forecasted Spending

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In Piedmont forecasts for average turnover are slightly lower. He made it known Conferences in view of the start of winter reductions scheduled for January 5. The average expected spend is 130 euros, while the percentage of consumers saying they want to take advantage of the discounts increases: 44 percent compared to 40 percent during previous winter sales. The majority of purchases will be for clothing. Consumers will aim for a more informed purchase. The phenomenon of the return of local shops, already observed last season, will also be confirmed during this one: they will be chosen by more than a third of consumers (34% compared to 30 in 2023).

“The difficulties – said Giancarlo Banchieri, president of Confesercenti – are certainly not over and inflation, although falling, leaves a heavy legacy on family budgets. Therefore, it is inevitable that purchases should be careful and prudent. It is reassuring to note that a growing number of consumers are rediscovering the role of the neighborhood store. However, the web and mass retailers are adopting increasingly aggressive commercial policies and discounts are now available all year round.

It is particularly during occasions like sales that we feel the need to regulate wild discounts, but above all to adequately tax the web giants: no punitive intention, but the same rules are necessary for all world. Unfortunately, very little has been done in this area: we do not know if the recent global minimum tax will be easy to apply and, in any case, it provides a rate much lower than that which weighs on our small businesses,” he said. -he declared. concluded.

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2024-01-03 12:55:00
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