Jakarta, CNN Indonesia —
Piaggio Indonesia committed to setting up an assembly plant Vespa domestically located in Cikarang, West Java. The groundbreaking was carried out on Tuesday (9/11) and the factory construction is expected to be completed in the fourth quarter of 2022.
Managing Director & Country CEO of PT Piaggio Indonesia Marco Noto La Diega explained that his party has now decided to start a new chapter by strengthening commitments in the country.
He said Vespa fans in Indonesia are very large, even the second largest globally after Italy.
Vespa was born in 1946 in Italy as a premium Piaggio motorcycle model, but over time this model became a separate brand consisting of many other models.
The Vespa assembly plant was once established in Pulo Gadung, Jakarta in the 1970s which marked the triumph of Vespa in Indonesia. But the factory was closed in 1998 due to the monetary crisis.
In 2011 the Piaggio Group decided to re-enter the domestic market through Piaggio Indonesia, which acts as a Brand Holder Agent. Initially Piaggio Indonesia marketed the Piaggio and Vespa models, then in 2015 added Aprilia and Moto Guzzi.
So far, Piaggio Indonesia markets imported products, one of which is from Vietnam.
“Through a long history in Indonesia, I believe that Vespa fans in Indonesia will occupy the second position after Italy. This is a simple fact, but it confirms that Italy and Indonesia have the same passion,” Marco said as reported by Antara, Tuesday (9/11).
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Marco believes the Vespa factory in Cikarang will have an economic impact on Indonesia and strengthen Piaggio Indonesia in the Indonesian automotive industry landscape.
The Vespa factory, located in the Jababeka Industrial Estate, stands on an area of six hectares. Its production capacity is targeted at 10 thousand units per year.
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