Pharrell Williams Entering the Vegan Skincare Industry, ihh Cool!

JAKARTA – Success as a singer, Pharrell Williams plunge into the world of beauty by presenting a skin care line /skincare, Humanrace. This product can be used for both men and women and is safe because it is vegan, fragrance-free and is scheduled to be available on November 25 on its official website.

Humarance consists of three products, namely rice powder cleanser, lotus enzyme exfoliator and humidifying cream. This product was co-created with Williams dermatologist Dr. Elena Jones helped create and formulate a hydration-focused focus that is essential in the 47-year-old singer’s personal skincare routine.

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These three products meet the most basic requirements of a skin care routine namely preparation, repair and protection. When mixed with water, a rice powder cleanser produces a light, milky emulsion that gently exfoliates using alpha hydroxy acids (AHA), or compounds that dissolve the bonds between dead skin cells until they fly like snowflakes.

Lotus enzyme exfoliant is formulated with glycolic acid at a relatively high concentration of 8%. The cream invites new and fresh cells to the surface of the skin. While the humidifying cream is inspired by the soft atmosphere of the beloved Williams, his hometown of Virginia Beach and his home now in Miami.

This fumidifying cream has a dense and soft moisture, formulated with snow mushroom extract, a moisture-binding organic root substance used in Chinese medicine similar to hyaluronic acid. This cream also contains hyaluronic acid (HA), plus soothing rice water and niacinamide.

Humanrace is packaged in a grass green and eco-friendly color, where 50% of the plastic used to store products comes from post-consumer recycled plastic, with only a small amount of virgin plastic used. Each product has a removable inner chamber that can be exchanged for refills.

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Reporting from Allure, the lid is embossed with a raised logo which is nice to the touch and features the brand name in Braille. This product is sold at various prices. For rice powder cleanser for USD32 or IDR 453 thousand, lotus enzyme exfoliator for USD46 or IDR 651 thousand and humidifying cream for USD48 or IDR 679 thousand.

“This routine is formulated from Pharrell’s skincare experience. We follow the European standard of 1,300 banned ingredients as an important starting point and then we go a step further to develop our own boundaries. We are working to create a product that contains no rocks, nuts, seeds or plastic particles in our formula to ensure there are no microtears that can damage your skin, “explains Jones.

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