Advertising
Dazn Group, the global sports entertainment company, today announced that Pete Oliver will join the company as Chief Marketing Officer (CMO). Oliver will lead the group’s global marketing teams and distribution deals as Dazn continues to grow and deepen its customer relationships and become the world’s leading sports entertainment destination.
Oliver is incorporated into Dazn Group from BT, where for the last 20 years he has been responsible for the launch, marketing and distribution of BT’s consumer services. Specifically, for seven years, he led multidisciplinary teams in the areas of marketing, product, commercial, strategic and digital partnerships for BT Sport, BT Fiber and later USA.
His appointment is added to those already announced in recent months and strengthens the company’s top-level management teamwhich works to offer an exceptional experience for fans, integrating more attractive and interactive content to complement the viewing of live sporting events.
Shay SegevCEO of Dazn Group, said: “Pete has a great track record of launching and growing transformative consumer brands. His experience in marketing, CRM and distribution will be instrumental in continuing to achieve Dazn’s bid to expand into new content and become the leading and preferred sports entertainment destination for sports fans.”
Pete Oliver he claimed: “As a huge sports fan and longtime Dazn subscriber, I have been watching from afar as Dazn continues to raise the bar for fans to watch and enjoy their favorite sports. I’m excited to be a part of this journey and to work with the talented teams at Dazn to tell that story to fans around the world.”
Now you can receive all the Mundoplus.tv news instantly and on your mobile. Join our channel at Telegram
—
