Here Yugo, designed and introduced by Ki-hoon Lee, CEO of Pebble Company, a coffee company that has settled in the coffee market through the specialty coffee roasting brand’Dunes Coffee Korea’, is a system that can deliver coffee drinks most efficiently starting from an idea to help cafes in difficult situations. It is a brand made with.
Here Yugo is a shop-in-shop method that is introduced to cafes that are currently operated without a separate offline store, and orders for delivery apps coming into Here Yugo become orders from Here Yugo affiliated cafes. Through this process, Here Yugo affiliated cafes can continue to operate their existing cafes, but become Here Yugo’s brand affiliates on the online delivery app, and expect delivery app sales.
According to CEO Ki-Hoon Lee, if you use the system of Here Yugo, you can solve problems such as poor packaging and excessive use of disposable products that were not considered due to urgent promotion to capture delivery sales due to Corona 19, as well as the current operating cafe. Apart from that, the marketing benefits of Here Yugo can be benefited, so it is possible to operate a two-track operation, which will be of great help in increasing sales.
In order to realize this part, all beverages are placed in aluminum cans using Pebble Company’s solution and paper packaging is used. Paper packaging materials are not coated with vinyl and can be decomposed as much as possible by reducing excessive printing, and practical and trendy designs are applied to cans and containers to apply coffee sensibility. Cans are slim and effective for delivery.
Here Yugo’s menu includes coffee drinks using Dunes coffee distributed by Pebble Company, a variety of non-coffee drinks, and’bagel boat’, a dessert topped with various toppings on half a bagel, and menus from existing cafes can be delivered. Another advantage is that the menu can be increased without difficulty.
CEO Ki-Hoon Lee said, “We have introduced and are operating at about 20 cafes in Seoul only. At present, if you search for’Here Yugo’ in the Coupang Itz app, you can order in most areas of Seoul. As it is receiving a higher response than expected from the field, it is planning to recruit franchisees across the country from this month, so as it is the planning intention to help the neighborhood cafes and coffee shops in the alleys, we hope for a lot of interest.”
Online JoongAng Ilbo
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