“PD House” does not need measures to carry the property. Launching a new home design, penetrating the luxury market, receiving high-end demand
Mr. Pisan Thammawiset, Executive Vice President of Pathum Design Development Company Limited or PD House Home Builder Center revealed that in 2021, the homebuilder business may have to be quite tired. Because there are many negative factors Both matters of the political economy, including the rising household debt. Which may affect the confidence in the decision to be moderate The government has recently issued a measure to reduce mortgage transfer fees to 0.01% for house prices up to 3 million baht, which may not stimulate the market as it should. Because customers buying homes under 3 million have a relatively high credit rejection rate. Therefore may not be very useful Contrary to the home builder business, which has no government measures to help Operators will therefore need to adjust their strategies to build confidence and speed up consumer decision. Recently, PD House has adjusted its operating strategy to penetrate the market. More high-end After years of this, there are Niche Market customers who have high purchasing power and want to build houses with interior decorations. Significantly increasing interest and entering the service Especially the house price group of 10 million baht or more It was found that the growth rate was contrary to the slowdown in the housing market. Which is a good opportunity that the company Will accelerate marketing to reach and meet the needs of the customers in the said group
“Recently, we have launched 4 new home designs for those who like luxury houses in Modern Contemporary style under the concept of energy-saving and environmentally friendly houses. Value for money with a usable area of over 1,000 square meters. At a construction price starting at 30 million baht, luxurious design with premium grade decoration materials and comfortable with a home lift. With swimming pool Additional with new innovations PD Fresh Airflow Balancing system in the air. To purify the air, prevent PM 2.5 dust inside the house with an intelligent sensor system. This is an uplifting quality of living for customers who use PD House home building services, ”said Pisan.
Mr. Pisan said For the origin and concept of the four new house designs, they take into account the shape of the land with different lengths. Which will give the house a complete shape and function Suitable for large families More importantly, it looks luxurious, designed with a Facade decoration or building shell in Modern Contemporary style, looks stylish and modern. Which the launch of all 4 new house designs this time, in addition to waking up the high-end home market Especially in other provinces to come back to be colorful again It will also help drive sales in the first quarter to meet the target.
Ms. Tiraporn Suwannasut, Chief Marketing Officer, PD House International Co., Ltd., as the management of rights and standards of home building business, PD House said that although the overall picture of the home builder market in the year This year 2021 is likely to be sluggish due to the economic problems and the epidemic of COVID-19. The subject of the housing is reasonable, especially the house price level 10-30 million baht or more, which in the past 6-8 months Found that the demand for building houses of this group expanded higher When compared with houses in the price range of 5-10 million baht
Ms. Tiraporn said that in order to stimulate the company’s decision Therefore has organized a special promotion For customers who book a house building in Bangkok and its vicinity within February 28, 2021 with the promotion “Ban Dee Build Ban Bang” promotion, receive a special offer 1.) Money discount, signing a contract worth up to 1,888,888 baht 2.) Gold The maximum value is 198,888 baht. 3.) Issue half of the reservation money. The maximum booking amount is 100,000 baht and 4.) Corona Virus Insurance (COVID-19) For interested customers, you can ask for more details or information at the PD House Home Builder Center near you or click www.pd.co. th
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