Paramount / Warner
Photo credits: Paramount / WarnerThe sequence has gone viral on social networks. A video, since deleted from X / Twitter, shows American spectators of a session of the film “Mean Girls” squealing in exasperation as a character begins to sing on screen. The reason ? It is as simple as it is incongruous: the remake of the cult film “Lolita Despite Me” is a musical comedy. But this aspect has never been highlighted in marketing, whether in trailers or promotional posters. In recent weeks, “Wonka” (with music by Neil Hannon of The Divine Comedy) and “The Color Purple”, also musical, underwent the same treatment. A profitable strategy since they have established themselves as commercial successes (more than $500 million in revenue for “Wonka”, a thunderous surprise start for “The Color Purple”), but which highlights a deeper problem: comedies Musicals are no longer in the odor of sanctity in Hollywood. Worse, they would even scare away the public.
“We need to address a wider audience”
This is what Marc Weinstock, president of global marketing at Paramount, relates to Variety : “If you start by saying musical, you run the risk of putting off the audience. We didn’t want to rush out and say it’s a musical because people tend to see it in a different way.” For the distributor of “Mean Girls”, his film is “a great comedy with music”…
2024-01-21 20:21:30
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