ViacomCBS today communicated to investors its strategy of streaming differentiated, which uses the company’s strong product offerings through its free, premium and paid offering, with services such as Pluto TV or SHOWTIME OTT, to create an interlocking ecosystem alongside the expected Paramount + launch on March 4.
In today’s entertainment landscape, ViacomCBS encompasses all segments of the streaming through the divisions of: free, premium and paid. According to Bob Bakish, President & Chief Executive Officer from ViacomCBS, “The launch of Paramount + empowers our strategy with a comprehensive payment service that will house everything consumers love, in one place: live sports, news and a ‘mountain’ of entertainment. As we look to the future, ViacomCBS is ideally positioned to harness the full power of our assets and capabilities, from our production studios, to the value of our vast library of content, to our global marketing platform and local relationships; all to seize the global opportunity of streaming”.
International launch
Paramount + will launch internationally in 18 Latin American countries and Canada March 4, the Nordic countries on March 25, and Australia with a rebrand and expansion of 10 All Access later this year. Other markets will be announced soon.
With production capacity on five continents, strong distribution agreements, local relationships and experience around the world, Paramount + will leverage ViacomCBS ‘global reach (including global broadcasts) to drive growth in the business. streaming and its international expansion. ViacomCBS Networks International (VCNI) will leverage the momentum generated by its award-winning formats, and its role as one of the world’s leading producers of Spanish-language content, to bring to market series exclusivas that include children’s and family content, dramas, reality shows and much more.
In selected international markets, Paramount + will offer audiences exclusive original titles which will include “The Man Who Fell to Earth”, “Mayor of Kingstown”, “Guilty Party”, “Halo” and “The Offer”, among others; an extensive content library with over 5,000 hours of iconic ViacomCBS properties; successful franchises of all genres; and a premium user experience. For most international subscribers, Paramount + will also be home to ShowTime and will feature well-known series such as “Dexter”, “Ray Donovan”, “The Affair”, “Your Honor”, “The Comey Rule” and “Escape at Dannemora”. And more importantly, as in the US, internationally Paramount + will offer some of the franchises for children The world’s biggest names, including “SpongeBob SquarePants”, “Ninja Turtles”, “Dora the Explorer” and “Paw Patrol”, as well as the highly anticipated “Kamp Koral” and “Nick Animation Studio’s”.
Likewise, it will have premieres of award-winning formats that include some of the most famous franchises of realities from MTV like: “Acapulco Shore” and “Are you the one?” in Latin America “,” Story of Songs “in the Nordic countries, and” Ex on the Beach “and” Catfish, among others, in Latin America, the Nordic countries and Australia.
The subscription price will vary slightly depending on the market. Internationally, Paramount + will be available online at ParamountPlus.com, through the Paramount + app for iOS and Android, and through a number of connected TV devices and OTT platforms. The service will also have a wide distribution on the main platforms in international markets including: Claro Video, Mercado Libre, Izzi & Claro Brasil in Latin America, and Nuuday, Telenor and Allente in the Nordic countries.
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