Apple has recently been scrutinized by lawmakers, developers, judges and users. Meanwhile, CEO Tim Cook sat down with Brad Publications. Discuss Apple’s strategy and guidelines. The Short but broad interview Give some insight into where Apple plans to go in the future.
As was common when Tim Cook spoke in public, privacy was a key focus. His answer to the question of its significance is that we have heard from him many times: “We see it as a fundamental human right, a fundamental human right.” Apple has long focused on privacy.
He explained:
You can think of a world where privacy is not important and surveillance economy takes over, it becomes a world where everyone cares that someone else is watching them, so they start doing less, they start thinking less, and no one wants to live in a world of narrow freedom of speech.
Asked about regulatory review, he pointed to the GDPR as an example of the regulation that Apple supports, and said that Apple will support further expansion of privacy-related rules.
But beyond being strictly centered on privacy, he was not that enthusiastic. “If I look at the technical concepts that are discussed, I think there are good parts in it, and then I think parts of it are not there for the user’s best,” he said.
For the latter example, “the current DMA language being discussed will force page loading on the iPhone,” he said. He added:
This will ruin the security of the iPhone and the privacy efforts we have created in the App Store, we have privacy labels and transparency for app tracking… these things will no longer exist.
Privacy guards have praised Apple’s transparency goals for app tracking, although advertisers have underestimated it, but nutrition labels have not succeeded. Many viewers have pointed out that labels are often fake or incomplete.
“Android has 47 times more malware than iOS,” Cook said. “Because we designed iOS, we have an app store, and all the apps are evaluated before they go to the store, which keeps this malicious software out of our ecosystem, and customers are constantly evaluating how much they value it, so we’ll stand up for the user in the discussions. “
Tim Cook is proud. Interview.
Interviews are not about control and privacy; Cook also answered open-ended questions about Apple’s future product strategy. When asked what he thinks Apple’s products will last for many years to come, he cautiously warns that no one can really predict where things will go:
We approach the future with great humility because we know that it cannot be predicted. I’m not someone who says I can see 20 years and 30 years, let me tell you what’s going to happen. I can not. I really do not think anyone can.
To support this point, Apple talked about the way to put its own silicon on Max:
When we work with the chip for the iPhone, we do not know if it will be the heart of the iPad, and we do not know if it will be the heart of the Mac as it was last year. We did not know it, but we kept discovering, we kept pulling that string, that trip opened our heads where it would take us, it led us to an incredible place, and there was a great future ahead of it.
Cook called augmented reality (AR) and the intersection of health and technology as areas for future potential. I see AR as a technology that can improve lives in a broader way, ”he said. He once again pointed to ambitious plans for future AR hardware, and said: “We will work with AR with the phones and iPods first, and then see where it goes when it comes to products.”
On the health side, Cook said he was “very optimistic” about the intersection between health and technology:
You know, when we started sending the watch, we thought of it with a healthy look, but we put a heart rate sensor in it, and I get a lot of emails diagnosing them as heart problems. They did not know about it. So we started adding extra functionality to the watch… and I started getting more and more tips from people who found that they had a problem because of this ability to constantly monitor themselves. The idea of constantly monitoring the body, like the warning lights on your car and so on, I think is a good idea, there is a long way ahead of it. All of these things make me incredibly confident.
Mentioning a car as inspiration took a smile from Brut’s interview, and after a while Apple asked if he planned to design and sell a car. “When it comes to a car,” I replied, “I have to keep secrets and always have something up my sleeve.”
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