Jakarta, CNBC Indonesia – One of Toyota’s flagship MPV car lines, the All New Toyota Avanza and Veloz, which just launched this November, is selling well in the market.
Marketing Director of PT Toyota-Astra Motor (TAM), Anton Jimmi Suwandy said, although it was only launched on November 10, 2021, the demand for the All New Avanza is quite high.
At the 2021 Gaikindo Indonesia International Auto Show (GIAAS), sales of the Avanza and Veloz fill the top list of Toyota’s best-selling cars. The five models included in the biggest sales include the All New Veloz, All New Avanza, Raize, Innova, and Fortuner.
“The data we collected until last Friday, November 19, we total Toyota SPK at GIIAS (2021) is 3,818 units and the top five contributions from these SPK products are the All New Veloz as many as 701 units, the second is the All New Avanza 697 units, third is Raize 607 units, fourth Innova 508 units, and fifth is Fortuner 437 units,” said Anton, as quoted by detikcom, Sunday (11/21/2021).
Anton added that the GR variant is quite attractive to Toyota consumers. This variant sells for more than 60% when compared to non-GR models.
“Moreover, we also see that GR products are in demand by consumers, the composition is approximately 70-80% compared to the non-GR types.
For example, sales of the GR variant at Fortuner reached 78%, Yaris 74%, then Rush 69%, Agya 87%, Raize 65%. “So, indeed, these GR types are in great demand by consumers,” he added.
In terms of wholesales sales in general from January to October 2021, Anton said there was an increase of up to 80%, followed by an increase in the Toyota Group’s market share to 33% in the national car market.
The increase in sales was triggered by the improving situation of the COVID-19 pandemic, as well as government support which provided relaxation of 100% PPnBM discounts throughout 2021.
“Until October (2021) our sales were almost 230,000 units. And thank God this increased by almost 80% compared to the same period last year. The market share also increased, last year at 31%, this year it is in the range of 33 %,” he said.
(sys/hoi)
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