MADRID, 18 (SERVIMEDIA)
The railway company Ouigo has teamed up with the Red Cross to increase blood donations and has launched an initiative that will give a 9 euro voucher to those customers who participate in it.
This action, baptized as ‘Bloody Journey’ due to its coincidence with Halloween, thus seeks to encourage blood donation, in addition to “raising awareness and mobilizing society about the importance of this act, allowing blood banks to always be well supplied for serve those who need it most.”
To do this, the high-speed train company will install mobile blood collection units in three of its main destinations: Madrid, Valencia and Alicante. In this way, it will invite both travelers and anyone who wants to join the initiative to donate blood to those who need it most.
These units will be available in Madrid on October 20, 21 and 22 and will be located on Madrid street Fuencarral, 120. Valencians and Alicante residents will be able to join the cause on October 31, when the units will be installed in the Bullrings in Valencia and Alicante.
“As a thank you for your solidarity,” Ouigo will provide 9-euro discount vouchers for round-trip travel to any of the company’s destinations.
“For some years now, Spain has been the country with the highest donation activity in the world. During 2022 alone, more than 1.1 million people came to donate blood, a fact that allowed more than 1.7 million transfusions to be carried out per year. However, despite the very positive data, the need for blood continues to be very necessary, and that is why Ouigo, the high-speed train operator, wanted to go further with an initiative for Halloween,” the company explained. .
For her part, the person responsible for communication and marketing of the Red Cross Blood Extraction Unit, Teresa Angulo, showed her gratitude to Ouigo and assured that this campaign will be “of great relevance” to “raise awareness about the need for blood that “It exists in hospitals, allowing us to reach the public that is not a donor and achieving loyalty among those who already exist.”
(SERVIMEDIA)18-OCT-2023 1:22 PM (GMT+2)PTR/gja
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2023-10-18 13:09:21
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