Author: yannickspinner , published at 03 – 2020 – 5:32 p.m.
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OnePlus will change course, but what exactly is the plan?
Last week, OnePlus announced a new series of products, but it seems that the former flagship killer has not yet finished his “quarantine crisis”. In a blog post, OnePlus CEO Pete Lau announced the brand change to the OnePlus brand. What does this mean exactly?
Lau says it’s sometimes good to turn things around and that’s exactly what OnePlus is going to do. “Before hearing from anyone else, we want to let you know that we are going to refresh our brand visual identity the day after tomorrow.”
On March 18, OnePlus will unveil a new logo. The brand allows users to know the news according to the publication at the same time as their employees. “We will share this information with you the same day we share it internally. We consider this community to be part of our family, as passionate as we are about the brand, so we felt we needed to let you know before it was publicly announced. “
We still don’t know exactly how the brand identity will change. Lau’s wording suggests that it is a redesign of the logo, which is not very exciting. The unveiling of the OnePlus TV logo also turned out to be an anti-climax.
On the other hand, it could indeed be a big step if major changes were made. For example, the logo could be more in line with the premium (far too much) luxurious atmosphere that the brand has recently spread. After all, Lau himself said that their smartphones would become even more expensive. Anyway, tomorrow, March 18, we know exactly what Lau is talking about.
Read also: OnePlus allows fans to express themselves
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