“Io I will continue to call it Twitter,” wrote YouTuber MKBHD to the confirmation that the platform would indeed change its name to “Not for long,” Elon Musk replied. And instead.
And instead, one year from that April 12th when the name change was announcedthe vast majority do as MKBHD said and very few do as Musk wanted. Almost no one uses X to refer to Twitter. And in fact almost everyone continues to call it Twitter.
History
Elon Musk can’t set up his computer. And so he asked Satya Nadella for help
by Emanuele Capone
twitter: MKBHD’s tweet about the name change
If not even X uses X to talk about
It’s something that can be clearly perceived online, even if it’s There are few objective confirmationsbecause it is difficult to understand with numbers who prefers X to Twitter and precisely measure the online performance of a (non)word like detect interest in one or more search terms, even comparing them with each other. And this difficulty is exactly part of the problem.
What is certain is that twitter it was the 19th most typed word on Google in the world last month and 29th in the United States, while Of x there is no trace in neither of the two Top 100. There is this and there are many, many, many sensations, which begin precisely where the changes should have been mandatory, that is, on the platform’s website. Even today, months, months and months after Musk’s announcement, X’s site is not x.com but twitter.com. It is true that the address is officially x.com and that for the few who pass through there an immediate redirect is made to twitter.com, but it is also true that after all this time one could have made a different choice, and taken a different position, leaving everyone on x.com. Not only that: the tools for sharing or embedding tweets are grouped under the Twitter Publish section, the same company calls Tweet Deck again Tweet Deck and in email communications to users refers to itself as “X (formerly Twitter)”, evidently aware that this name change isn’t going as planned. Or maybe it’s going exactly as planned, which isn’t as Musk wanted.
The same formula “X (formerly Twitter)”, or some variations of it, is that used by the vast majority of news sites, both to make readers understand what they are talking about and because the (non)word X is terrible for composing a title and also for being indexed by search engines. In general, Twitter remains alive in the language of people, who continue to look for it on the Play Store and App Store, to talk about tweet (entered word in Treccani in 2018)retweet and tweet, and evidently prefer it: a few months ago, a survey published on Twitter by an account with almost 4 million followers confirmed that 95% of users used the old name to refer to the platform in conversations with other people.
twitter: the Twitter or X survey
Curiosity
Who is Emily Zugay and why Windows only follows her on social media (for 3 years)
by Emanuele Capone
Because it was a bad idea, twice
Last October we included the name change among the 5 moves that Musk had with broke Twitter in less than a year, writing that anyone with even the slightest notion of marketing knows that it tends to be a mistake to erase a name, brand and logo that people have come to know and love for over 15 years. It is strategically wrong: unless there are epochal upheavals, hardly Adidas, Coca-Cola or Nike will choose to be called something else. And if they do, they will do it smarter and smarter.
Precisely in the world of technology there are among other things a couple of useful examples to understand this: it is true that in 2015 Google became Alphabet and that in 2021 Facebook has become Metabut there is an important difference with the X operation. A key difference: the names Google and Facebook have not disappeared, they simply were subsumed into larger companies. But they remained alive, why neither Larry Page neither Mark Zuckerberg they would never have dreamed of throwing away the notoriety acquired over time. This is exactly what Musk did, and this was his first mistake.
Il second mistake it was choosing the worst possible name among all the names that could be chosen (and the childish affection that Musk feels for the third to last letter of the alphabet matters little): X is not a wordit is not very indexable by search engines, it is hard to find online without coming across Xbox, Windows XP, the XCOM video game or porn, it tends to have a negative meaningbetween references to death, oblivion, the inability to write, and above all it cannot be declined in any way. Whether language purists like it or not, you can tweet and retweet, you can google, instagram and even whatsappare (cataloged from Crusca since 2011), but you can’t figure out anything. So much so tweets became poststhrowing away another feature that made Twitter unique among all social networks: having its own name for shared content.
In recent history it is honestly difficult to find an equally unfortunate operation in the field of naming: perhaps it is even worse than Prince’s name change, which at least had the justification of having been forced to do so for copyright reasons. It took the Minneapolis singer about ten years to retrace his steps, but it could take Musk even less if he followed some advice we give him for free: you create a new company, call it X, and put all your companies in it, from Tesla to SpaceX, from Neuralink to The Boring Company. Let Twitter also get involved, which will finally go back to being called what it should be called. That’s what everyone calls him, anyway.
#year #Twitter #Twitter #put #cross
– 2024-04-10 21:14:23
