Apple received 5% less revenue in September in its app store and 14% less in games, according to data from Sensor Tower, which would indicate the worst decline in the last 7 years.
The company hasn’t confirmed anything but reports assure that this is the worst decline since 2015 and that there are several reasons to understand this event.
The store experienced declines in markets including the US, Canada and Japan according to Morgan Stanley Erik Woodring’s analysis released on Monday.
Apple would be losing gaming revenue
Apple lost 14% of its gaming revenue in September, but Cupertino’s first internal reports would justify this due to the pandemic.
The company has suggested that the strong demand for home entertainment due to the pandemic has increased revenues, however, as this topic decreases, with it this demand increases.
The store has suffered the decline due to several factors, although the war in Russia could also be one of them with the increase in the price of gas, which would cause the reduction of extra expenses in homes such as games.
Apple expects revenue to decline further next month until events stabilize, but rising prices in Europe may continue to weigh on Apple.
Photo: Apple
The company could increase its costs by up to 20% according to reports and could go into effect this week, so the impact will be immediate.
Apple suffers from price hikes and lawsuits due to the monopoly issue, so it will look to increase sales in other industries to keep toll-free numbers afloat.
