Amman – Advertising executives urged former Twitter CEO Linda Yaccarino to resign from her position.
This call came in the wake of companies IBM, Disney, Apple and others stopping spending on X,.
Officials confirmed that it was a personal appeal to Yacarino, asking her to leave her job, considering that she was risking her reputation because of Elon Musk’s actions.
This comes as the longtime CEO faces pressure to restore revenue by restoring credibility to the company from major advertisers, according to Forbes.
The sources added that a large number of prominent advertising executives contacted Yaccarino and asked why she would risk her reputation to protect Musk’s behavior, suggesting that she make a statement about racism and anti-Semitism after stepping down.
However, the official has so far resisted the pleas and calls of her colleagues, according to the sources.
These developments came after the American billionaire Elon Musk declared a kind of war against the “Media Matters” company, and decided to drag it into elimination against the backdrop of major companies stopping their advertisements on the “X” platform on the grounds that it was anti-Semitic.
Musk confirmed in a tweet last Saturday evening that a court would consider a lawsuit filed by his company “X” against the “Media Matters” group on charges of fraud, after the dispute erupted when the “Media Matters for America” company published earlier this week research showing That “X” published ads that appear next to pro-Nazi posts.
On the other hand, “X” responded in a statement in which it confirmed that it was working to protect the public’s right to freedom of expression, revealing that it had been subjected to a number of attacks from activist groups such as “Media Matters” and media outlets that it described as outdated, accusing it of seeking to undermine freedom of expression on its platform because “It sees it as a threat to its ideological narrative and financial discourse.”
These groups were also accused of using their influence to attack X’s revenue sources by deceiving advertisers on the platform.
What are Media Matters and Velvet Hammer?
Musk’s platform brought a number of accusations, including accusing Media Matters of manipulating the public and advertisers, creating an alternative account and organizing the posts and ads that appear on the account’s timeline to mislead advertisers about the placement of their posts.
However, all of X’s moves apparently did not prevent ads placed by Apple, Bravo, Oracle,
It is noteworthy that Yaccarino is one of the most important employees within Musk’s team. Advertising Director Linda Yaccarino has worked for more than a decade as director of global advertising and partnerships, and she has a major role in finding the best ways to measure the effectiveness of ads, as she oversaw about $13 billion in annual revenues. Close relationships with major marketing and advertising agencies around the world
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