[Sponsored Post] Onclusive’s latest CEO Index report shows which CEOs have the most media influence and why. Here is an excerpt of the most important results.
Oliver Zipse will be in first place for the first time in 2023
The BMW CEO has climbed ten places in the Onclusive CEO Index, overtaking Oliver Blume (VW Group). The decision to extend Zipse’s term of office until 2026, even though it exceeds the company’s internal age limit, caused a lot of media attention. The reporting also focused on the company’s plans to sell self-driving luxury vehicles to German consumers by the end of 2023.
Bjørn Gulden climbs to third place
In the third quarter of the year, three Bjorn Gulden-related topics were particularly present in the media: the launch of the $500 Adidas Adios Pro Evo 1 running shoes, the extension of the £900 million equipment deal with Manchester United, and the ongoing controversy surrounding the The company’s Yeezy sneakers.
US CEOs accounted for 50% of all media mentions on the topic of political and public affairs
The CEOs of US companies such as Apple, Tesla, Meta and Microsoft dominated the media mentions in Q3 2023. In connection with the topic of “political and public affairs”, they received 50% of the mentions worldwide, while British and German CEOs received 15% and 12% were represented.
To gain a competitive advantage and respond quickly and effectively to negative coverage, comprehensive information about your CEO and your brand is essential.
1. Use media monitoring tools
You probably use media monitoring tools to track the success of your PR efforts and improve earned media coverage. But are you also monitoring mentions, sentiment and current topics related to your CEO and your company?
2. Make comparisons with competitors
Compare the media perception of your CEO and your company with that of industry peers. Understanding the broader media landscape provides context and strategic insights that you can use to optimize communications strategy and inform decision-making.
3. Take data-driven action
Once you have all the data, you can develop a clear understanding of not only how your business is performing, but also why. Onclusive’s Insights team turns data into insights, finding evidence that inspires new ideas and drives communication strategies.
The CEO Index is an AI-powered, interactive dashboard that measures and analyzes media coverage of the executives of the largest publicly traded companies in the US and Europe. It provides insight into who gets the most coverage, how the CEOs compare, and who is leading the debate on important economic issues. The media coverage of the CEOs of the US Fortune 100, the British FTSE 100, the French CAC 40, the German DAX 40, the Swiss SMI 30, the Spanish IBEX 35, the Italian IT 40 and the Irish Euronext Dublin 20 is measured.
For further insights, including the full rankings in Germany, Switzerland and other European countriesdownload the report here.
Author of this sponsored post: Onclusive
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2023-10-17 07:51:39
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