The Japanese manufacturer violates its camera division to an external company. Smartphone cameras in particular are the cause of the crisis.
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Olympus separates from its camera division
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Olympus puts an end to its camera business. The division will be outsourced to Japan Industrial Partners (JIP). Thanks to the leaner structure, the unprofitable camera division should be brought back on the road to success, so the Olympus managers hope.
This marks the end of an era that began in 1936 with the “Semi-Olympus I” camera. Olympus CEO Yasuo Takeuchi said last year that they are considering outsourcing the camera division. Now the camera division is to be handed over to JIP at the end of the 2020 calendar year. Upon request from FotoMagazin (
See news
) Olaf Kreuter, Head of Consumer Marketing Germany, Austria and Switzerland, announced that Olympus Imaging will continue to do business as usual. In addition, JIP has already led other companies to success again. Olympus also officially comments in a letter (
No Olympus cameras in Korea
Business for Olympus does not normally continue, at least in South Korea. Olympus Korea has announced that it is withdrawing from camera business in South Korea due to slumping sales. That reported
die Korea Times
. Accordingly, Olympus Korea will cease its imaging segment on June 30, 2020. Instead, the business with optical and scientific devices should be promoted with all efforts. The Olympus service facility will remain operational in Korea until March 31, 2026.
Olympus cameras worldwide soon?
The corona pandemic acts like a fire accelerator for the stumbling camera industry. It is to be hoped that the camera division of Olympus will actually emerge strengthened from this outsourcing as hoped.
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