Just in time for the US Open, the Austrian microdrink manufacturer waterdrop and the tennis star are demonstrating Novak Djokovichow easy and enjoyable hydration and avoiding plastic can be
by PM
last edited: 08/25/2023, 10:58 am
© water drop
Game, set, match for sustainability: On Thursday evening (August 24) at 6:30 pm New York time, tennis star Novak Djokovic together with the Austrian microdrink manufacturer waterdrop set a sign for more sustainability in the New York Times Square Beverage industry and the importance of hydration. On the pop-up tennis court specially built by waterdrop, the 23-time Grand Slam winner demonstrated his skills for the audience and passers-by right on time before the start of the US Open by symbolically taking part in an extraordinary game that promoted the harmony between Sport and sustainability showed. In addition, visitors were informed about the importance of sufficient fluid intake and avoiding plastic.
A tennis match for more sustainability & hydration
With the extraordinary match, in which some young fans were also allowed to play, the event underscored the mission that Djokovic is pursuing together with waterdrop: to encourage people to drink more and to live healthy and sustainable lives. For example, by switching from sugary sodas in plastic bottles to water from reusable bottles. waterdrop shows that the delicious and vitamin-rich microdrink cubes can also be enjoyed with pleasure.
“Especially in a sport like tennis, but also in general, it’s important to drink enough. Keeping fit as a professional athlete is an important part of my daily routine and my approach. We shouldn’t accept that plastic bottles ultimately end up in our ecosystems, especially when waterdrop makes it so easy to stay hydrated without sacrificing taste and doing something for the environment at the same time,” says tennis pro Novak Djokovic.
“I am therefore very proud to be able to recommend to people again today in front of such a large audience that we have to take care of our health as much as we do our planet. And especially with regard to the US Open it is an important step to also to rid tennis of plastic bottles. This event is proof that tennis has the potential to protect the environment if each and every one of us does our part,” adds Djokovic.
Tennis pros and waterdrop ambassadors Taylor Fritz and Danielle Collins also joined the action at the start of the day. Her presence underscored the shared commitment to sustainable hydration.
“The tennis match in Times Square is a milestone for us because it shows that we are not alone in our mission to drastically reduce plastic waste in the beverage industry. With a consumption of over one million plastic bottles per minute, of which 91 % are not recycled, we urgently need to take countermeasures.We are therefore happy and proud to have found partners and brand ambassadors in Novak Djokovic, Taylor Fritz and Danielle Collins who help us to promote sustainability and the mission “Drink More Water!” among the fans, as well as in the sports industry.” adds Martin Murray, CEO of waterdrop.
More than 25,000 on-site spectators and fans were able to put this message into practice and exchange their collected plastic bottles for free waterdrop microdrinks as well as one ticket per bottle for a competition. The main prize: tickets to the US Open. At the waterdrop “Hydration Station” the participants could also try a refreshing selection of microdrinks and find their personal favorite right away. And of course anyone who wanted to could pick up a tennis racket and take part in a game.
waterdrop is hydration and gold partner of the ATP Tour 2023
The event in New York’s Times Square also marks waterdrop’s appointment as the official hydration and gold partner of the ATP Tour 2023. With this strategic partnership, the company will be a companion for more sustainable hydration in tennis, both on and off the court. The cooperation brings innovative drinking benches, so-called “hydration benches”, to the pitch, and through active cooperation with the medical team of the ATP also special drinks for players.
The dream team: Novak Djokovic and waterdrop
Novak Djokovic has been a partner, brand ambassador and investor of waterdrop since the beginning of the year. As one of the most valued champions in the tennis world, he is an inspiration to many and works with the Austrian company to anchor a healthy and sustainable lifestyle in sports and in the beverage industry. His future involvement in the sports marketing strategy and in research and development is also planned – for example in the form of special products for athletes and also his own product design
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2023-08-25 09:00:00
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