Nostalgia LG Prada, the first touch screen cellphone to beat the iPhone


The death of the cell phone business LG keeps many people reminded of its innovative product. One of them LG KE850 Prada, the first touch screen phone to beat iPhone.

LG Prada was first announced on December 15, 2006 and first went on sale in May 2007. Meanwhile, Apple announced the original iPhone at the Macworld Expo event on January 9, 2007 before going on sale in June 2007.

Before these two phones were introduced, touch screen phones had been around for several years. But LG Prada uses capacitive touch screen technology that can be operated with a finger touch without the need for a stylus.

LG collaborated with Prada fashion house to design this fashion phone design. The phone is even sold with a leather case, which further emphasizes its status as a fashion item.

The imminent launch date and the almost identical design have certainly not gone unnoticed. Head of LG Mobile Handset R&D Center, Woo-Young Kwak even accused Apple of imitating the design LG Prada.

“We consider that Apple copied the Prada cellphone after the design was showcased when it was presented at the iF Design Award and won the award in September 2006,” said Kwak, as quoted by GSM Arena, Tuesday (6/4/2021).

Back view of LG Prada Photo: LG Prada

LG Prada has a 3 inch screen with a resolution of 320 x 480 pixels. This phone has three physical buttons on the front to accept and stop calls and a back button.

This phone can be operated with the touch of a finger, not a stylus like most PocketPCs which use a resistive touch screen. Although not a smart phone, the LG Prada can open the Opera Mini application and open Office documents and PDFs.

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Other specifications are quite low for a premium cellphone of its time. The internal memory is only 8MB, but can be expanded using microSD up to 2GB.

The LG Prada is equipped with a rear camera and LED flash. This rear camera can record 400 x 240 pixel videos which doesn’t sound impressive but can outperform the original iPhone which didn’t have a video recording feature.

LG managed to sell one million units LG Prada in 18 months. When compared to the iPhone, the LG Prada has certainly lost badly in terms of sales and its legacy in the world of mobile phones.

Watch VideoContinuous Loss, LG Smartphone Business Rolls the Mat
[Gambas:Video 20detik]


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