Jakarta –
Cycling or cycling activities are starting to decrease compared to when the COVID-19 pandemic began. This condition is reflected in sales bike which began to recede compared to last year.
The chairman of the Indonesian Bicycle Entrepreneurs Association (Apsindo) Eko Wibowo Utomo, the demand for bicycles is now not as much as in 2020, which was expected to reach 7-8 million units per year, this year the most stuck at 5 million units. Declining demand also affects the selling price of bicycles.
“If we look at the market, right here, there is an upnormal price because the price is fried (in 2020), due to high demand, the price is raised. But from the price at the importer or producer, the plus and minus is between 20-30%, if there is more than that, Previously, the price was not normal,” said Eko detik.com, Saturday (5/6/2021).
Apart from declining demand, people are also increasingly price-savvy and tend to prefer bicycles at affordable prices to those above.
“Starting from the purchasing power of the people below, they have been looking for prices that are, yes, they are price sensitive, they are looking for (cheap) ones. Some examples bike The fold, which was previously priced at more than Rp. 4 million, has now adjusted to Rp. 2 million, in fact there is a price of Rp. 2 million and below,” he explained.
Another factor that causes the price of bicycles to decline is the occurrence of oversupply of bicycle units. The high demand for bicycles in 2020 and then prompted manufacturers to produce more bicycles, but not all of them were sold, eventually there was an oversupply in manufacturers.
In addition, there was a rush of imported bicycles, which at the end of 2020 were held back from entering Indonesia and were only able to enter in early 2021.
“So, entering 2021, there will be a period where the stock of goods that were held back in 2020 will start to enter again in early 2021 and that will cause oversupply in the market,” he explained.
(fdl/fdl)
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