Eleven Sports has bitten the rights for the Jupiler Pro League, but that now has to negotiate with the TV providers, since Eleven does not have its own cable network. A deal with Proximus and Orange is in the works. With Telenet things are going more smoothly, according to Het Nieuwsblad.
This is how Telenet feels cold with Eleven. Like Proximus, it saw its TV rights to the Belgian league be snubbed by Eleven, but the fact that this happened a second time – Telenet also lost its rights to La Liga, Serie A, Bundesliga and NBA to Eleven – put some bad blood. “
So we have to wait and see for the customers of Play Sports. ‘The fact that Eleven does not have the best negotiating position – the company must be able to resell the rights or the financial loss leads them to bankruptcy – also plays a part in this. So we have to wait and see whether an agreement will be found with everyone before the competition starts on 7 August. ‘
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