Despite the complicated global context that we have experienced in the first half of the year (and a little more) there are sectors that have been able to find clarity in the middle of the darkness and one of them is the video game industry, one where Nintendo seems to be the most prosperous.
This is revealed by recent data, which indicates that both in the United States and in Mexico, this sector has reported considerable sales growth.
An industry that continues to grow
Various reports released in recent months have pointed out how the increase in video game consumption is one of the most significant changes in consumption, largely driven by the months of social distancing.
This has been reflected in one of the most important markets in the world: the United States. In this regard, it is highlighted that spending in the month of July by consumers in the gaming world increased by 32 percent, to represent 3.580 million dollars, according to new data from The NPD Group.
According to the market analyst firm, this result was largely the product of promoting next-gen consoles for upcoming release and evidently still the effects of coronavirus pandemic.
The Big N is won
In that sense, some data was revealed showing the interests of consumers. It is noted that in terms of game content, consumption grew 34 percent, until reaching the $ 3.25 billion, while digital games represented sales of more than $ 166 million, at this point it stands out that it is a growth of 41 percent.
But, when it comes to consoles, the data reveals that Nintendo Switch topped sales again, thanks largely to the constant release of new titles, such as Animal Crossing: New Horizons. This draws attention because even its rivals PlayStation 4 y Xbox One They have also registered a significant increase in sales during the pandemic, but during the last month this was no longer reflected in the same way.
“Nintendo Switch was once again the best-selling hardware platform of July and 2020 so far this year in unit sales and in dollars,” said NPD analyst Mat Piscatella, quoted by VentureBeat.
In that hardware segment overall, console sales increased by 22 percent, to represent $ 1.8 billion.
A trend
But this behavior is not unique to the United States, we see it in other regions of the planet. In Mexico, for example, data from the firm specialized in market research have also found growth in the sale of video games.
In his report on the behavior of the market in Mexico during the first semester of the year, he points out that a positive dynamism has been identified in video game sales with a growth of 18.6 percent, highlighting the console accessories grew 44.2 percent, while consoles made it a 27 percent.
SUBSCRIBE TO PREMIUM CONTENT FOR JUST $ 299
– –
