Nexo, a hydrogen-electric vehicle that Hyundai Motor plans to sell in Japan in 2022 (Photo: Nihon Keizai Newspaper)
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Hyundai Motor Company will re-enter the Japanese market in 2022. It has been 13 years since it withdrew from the Japanese market in 2009.
The Nippon Geizai Shimbun reported on the 19th that Hyundai Motors will enter the Japanese market from 2022 with a strategy that specializes in hydrogen and electric vehicles. It is planning to introduce the world’s No. 1 hydrogen electric vehicle’Nexo’, the sports utility vehicle (SUV) electric vehicle’Kona Electric’, and a new electric vehicle to be released after 2021.
The certification process required for sales has already been completed. In September, Hyundai Motor Company opened a Japanese-language website and held Nexo’s Tokyo exhibition and test drive. After that, the opinion of Hyundai Motors re-entering Japan was constantly raised.
Hyundai Motor Company entered Japan in 2001, but struggled because of its popularity and brand power. In the mid-2000s, thanks to the Korean Wave fever, they launched aggressive promotions, but by the end of 2009, the cumulative number of units sold was only 15,000 units. Eventually the same year, the passenger car business ended, leaving only commercial vehicles and R&D organizations.
Hyundai Motor Company, which began preliminary research in the Japanese market from last summer, decided that it could change its brand image if it puts up the cutting-edge image of hydrogen electric vehicles and electric vehicles. Hyundai Motors occupies 75% of the global hydrogen electric vehicle market. It is significantly ahead of Toyota’s hydrogen electric vehicle’Mirai’. It is also planned to introduce 23 new electric vehicles by 2025.
It is known that they are also looking forward to the Japanese government’s policy of subsidizing the purchase of electric vehicles and hydrogen electric vehicles. The Japanese government is pushing ahead with a plan to stop selling gasoline and diesel cars by the mid-2030s to reduce real carbon dioxide emissions to’zero’ by 2050. Instead, it is considering increasing the subsidy for purchasing eco-friendly cars as a way to rapidly increase the supply of eco-friendly cars.
Tokyo = correspondent Jeong Young-hyo [email protected]
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