The new Apple store in the Bay Plaza Mall in the Bronx, New York, with a new dedicated pickup station.
Apple The Mall is located at Bay Plaza on Baychester Avenue in the Bronx, New York. The store first opened on Friday, September 24, in time for the iPhone 13, iPad, and new iPad mini.
As reported by Michael Steeber, the new store features “the biggest change to Apple Store design in years” with a new dedicated pickup station:
The biggest change to the design of the Apple Store in years: Apple The Mall at Bay Plaza opened today in the Bronx, with a new pilot design focused on Apple Pickup.
???? The biggest change to the design of the Apple Store in years: Apple The Mall at Bay Plaza opened today in the Bronx, with a new pilot design focused on Apple Pickup. In collaboration with @storetellee, enjoy opening day photos and a full VR tour: https://t.co/0FBeAoUCbf pic.twitter.com/MXTpZ3mQ5w
– Michael Steeber (@MichaelSteeber) September 24, 2021
The interior of the store features a distinctive paneled design that can be seen in this 360-degree virtual tour from Storeteller:
Located just south of Co-Op City and west of Pelham Bay Park, Apple The Mall at Bay Plaza for the first time offers convenient service and support in the Bronx and introduces a store experience never before seen in any Apple. Store the world. When you shop at home and choose in-store pickup, your order will wait in the new Apple Pickup area, a permanent home for online order pickup in the heart of the store.
The new store features a dedicated pickup station instead of a forum, likely reflecting a shift in Apple’s retail experience as more people look to buy from Apple online rather than visiting. for extended store experiences. This means collecting Apple’s new best iPhone is now easier than ever at the new Apple Store in the Bronx, just in time for launch weekend!
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