New spot is intended to attract the fire brigade rescue service

Berlin – With a new, around three and a half minute long image video, the working group of fire brigades in the rescue service (AG FReDi) advertises work in the rescue service. “This should also strengthen the awareness of the fire brigades in the rescue service,” says Jörg Wackerhahn, deputy head of the Essen fire brigade and spokesman for the working group. The fire brigade is one of the largest service providers in the rescue service nationwide.

Moderated with a voice from the off, a young woman initially walks lost in thought through a fire department locker room and a vehicle hall and is interested in the equipment – especially the interior of an ambulance. In the meantime, many facets of the fire and rescue service are shown in action. At the end of the film there is an official appointment of the woman, who then presents herself as part of a team – with the statement: “I am now with the rescue service. And when are you coming?”

The video was shot in Hamburg and Berlin by the production company “Siehste”. The protagonists appearing in the film are all real rescue workers from Berlin, Hamburg, Hanover, Frankfurt and Essen. Also the main actress, in real life she is an emergency paramedic for the Berlin fire department.

All actors worked on the project in their free time. “With heart and soul”, as Wackerhahn points out to feuerwehrmagazin.de. The conveyed message is an important matter for colleagues – to get others excited about the job.

It was important for the creators to emphasize the incentives of the profession – less the often cited heroism. “We have attractive occupational fields in the fire service, but also the opportunity to pursue a career,” says Wackerhahn. That’s why such a career is also interesting for high school graduates. The film also addresses the strong solidarity that almost always prevails in the fire departments.

At the premiere on December 4, 2020, the professional fire brigade Berlin (Youtube), Frankfurt (Facebook) and Hamburg (Instagram) first showed the video. In the coming year, the advertising material will then be spread even more widely.

The AG FReDi, which initiated the film, belongs to the working group of heads of professional fire departments (AGBF Bund). The AG FReDi includes representatives of the fire brigades in Berlin, Bremen, Dresden, Essen, Frankfurt (Main), Hamburg, Hanover, Kassel, Cologne, Munich and Stuttgart.

–