According to Bobby Epstein, promoter of the US Grand Prix in Austin, the effect of the “Drive to Survive” series on Netflix largely explains the popular success of his event.
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Almost 400,000 spectators attended the US Grand Prix on the COTA (Circuit of The Americas) over all four days, including 140,000 on Sunday.
Such a success is good news for a race that has often been in deficit during its first ten years of existence: without support to the tune of $ 25 million per year from the Texan government, the COTA would have already put the keys under the doormat. .
The economic benefits of the event are certainly considerable, but its recent popular success is welcome when negotiating an extension of the contract, knowing that other Grands Prix are being prepared in the United States, including Miami next May.
“Many fans have come and that makes all the difference, recognizes the promoter. Our race seemed to have been the most popular in F1 history in terms of attendance. “
“What happened is phenomenal, it exceeds all expectations, insists Epstein. It is certain that the impact of the series on Netflix has boosted the notoriety of Formula 1 in the USA and we took advantage of this new parameter. “
Besides Miami next spring, Grand Prix plans surfing this same wave of popularity should soon be confirmed in Las Vegas and Indianapolis.
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