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Of all the words that the pandemic incorporated into the usual vocabulary, one of the most complex to assume in daily life was that of cohabitants. To that bubble, which encompasses people who live under the same roof and excludes the rest of the world, Netflix already appealed in its conditions of use long before, although nobody paid attention to it. Now there are signs with which the platform is beginning to remind users that the right to share an account ends when they walk out the door, as stated in its terms and conditions.
Until now there has been ample support for this common practice, sanctioned by the company, of contracting a subscription premium and pay cleavage between family and friends. A marketing technique that has allowed users to savor the advantages of the à la carte world at an affordable price. But in some countries, far away for now, the technology firm is beginning to put limits on those who are not holders of their own subscription. The outcome of this trial will possibly depend on how far the company is willing to go when it comes to turning off community accounts in the rest of the world. There is no doubt that this algorithm so well trained to know our tastes can also be trained for other tasks. Everything will be a matter of evaluating the losses and gains now that the oversupply of platforms is overwhelming.
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