As the song used to be the subject of major record labels Only a few labels, but nowadays, every song, every band, and artist has the opportunity to be born and famous. Music Streaming can make Noname artists famous without needing to reconcile the label. Considered a revolution in the music industry And change people’s way of listening to music to never be the same
We have seen the potential of new artists. That convey creativity for people to enjoy music And get inspired by their work without boundaries Music Streaming on digital platforms Create new communities in Happening
According to news reports, in 2019, the music streaming market grew 34% to a value of US $ 8.9 billion, and the dollar-charged music streaming service could grow by 32.9%.
More importantly, music streaming is now an emerging trend in Thailand. Especially in the new generation That pay attention to the use of products or services, including copyrighted music Which is a trend that everyone cares about Past data shows that in Thailand there are more than 5 billion times music streaming is played in Thailand and is likely to grow further in 2021.
Which Thai artist?
Ranked the top streams
Spotify Thailand 2020
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Recently, in the year 2020, Spotify, whose main subscriber group is 18-24 years old, has announced the list of Thai artists that have ranked among the top-streamed songs in Thailand. To open up the world of content on what formats of music Thais listen to in 2020
List of popular rankings Of Thailand in Spotify 2020 Wrapped:
The highest-streamed artist in Thailand
1. BTS
2. BLACKPINK
3. Three Man Down
4. SCRUBB
5. Lauv
The highest-streamed female artist in Thailand
1. BOWKYLION
2. Taylor Swift
3. Ariana Grande
4. Zommaria
5. Ink Waruntorn
Thailand’s highest-streamed male artist
1. Lauv
2. Justin Bieber
3. Stamp
4. Wanyai
5. Gavin D
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Thailand’s highest-streamed group artist
1. BTS
2. BLACKPINK
3. Three Man Down
4. SCRUBB
5. Tilly Birds
The album with the highest streams in Thailand
1. “MAP OF THE SOUL : 7”, BTS
2. “THE ALBUM”, BLACKPINK
3. “~how i’m feeling~”, Lauv
4. “Safeboys”, Safeplanet
5. “Love Yourself 結 ‘Answer’”, BTS
The songs with the highest streams in Thailand
1. “Think (but don’t) to (Same Page?),” From Tilly Birds.
2. “Is it raining?” From Three Man Down
3. “Nicotine” from Mirrr
4. “Determine” from BOWKYLION
5. “A stranded whale” from GUNGUN
Most Streamed Thai Artist
1. Three Man Down
2. SCRUBB
3. BOWKYLION
4. Tilly Birds
5. Stamp
The most popular podcast genres in Thailand
1. Education
2. Lifestyle & Health
3. Arts & Entertainment
4. Stories
5. Society & Culture
This can be seen that the Korean artist is still the number one in Thailand, where BTS is the highest-streamed artist in Thailand in 2020, followed by BLACKPINK and the third place must be admired when Three Man Down, the owner of the song, Is it raining? Squeezed into the artist with the most streams. And is considered to be the most streamed Thai artist this year
If only the Thai artists with the highest streams are separated, besides the Three Man Down that comes as No. 1, there will be SCRUBB as No. 2, BOWKYLION No. 3, and Tilly Birds No. 4 and Stamp No. 5.
Thailand’s top-streamed male artist, No. 1 is young American indie artist Lauv, followed by Justin Bieber, and No. 2 – 3 is Thai artist Stamp, Yaow Yai, and Gwinduval, respectively, while No. 1 female artist is young. Thai BOWKYLION number 4, Marie Orange and 5 Ink Waruntorn
In terms of songs, it’s delightful that Spotify’s number 1-5, Thai artists, are also ranked among the top-streamed songs in Thailand this year.
Tilly Birds’ hit “Think (But Not) (Same Page?)” Ranks highest. This was followed by Three Man Down’s “Rain?”, “Nicotine” by indie artists Mirrr, “Get Down” by BOWKYLION and GUNGUN’s “Stranded Whale” respectively.
While the album with the highest number of streams in Thailand has only one Thai artist’s album featured in TOP5, Safeplanet, Safeboys’ album, which comes in number 4.
As for the highest-streamed group of artists in Thailand, Thai artists like Three Man Down, SCRUBB and Tilly Birds ranked in the top 5 alongside K-pop artists BTS and BLACKPINK.
And another interesting ranking is The most popular type of podcasts in Thailand that are likely to be a way to see what kind of content Thais like to listen to.
The number one podcast genre is Education, followed by Lifestyle & Health, followed by 3rd and 4th places, Arts & Entertainment and Stories, respectively, and the fifth most popular category is Society & Culture. Thai listeners listen to podcasts the most in the early morning hours.
Next year 2021, follow the trend of music streaming from Music Streaming will grow exponentially. But in which direction must be followed.
Subject: Blue Pencil
Graphics: Phantira Thongcherd
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