On Wednesday January 10, the Musée de la Romanité in Nîmes welcomed its 800,000th visitor since its opening on June 2, 2018. A winning bet for the museum which quickly established itself among the cultural sites and must-visit places in Occitanie.
More than 800,000 visitors! In 5 and a half years since its inauguration on June 2, 2018i.e. 57 months of operation (including two years marked by the Covid health crisis having led to 10 months of closure), the Musée de la Romanité has established itself in the national landscape of history and archeology museums, in including eight major temporary exhibitions.
On average the site welcomed nearly 14,000 visitors each month. But also more than 1000 groups and more than a hundred events each year. In total, more than 170 different nationalities came to discover the Musée de la Romanité.
Its attractive and varied cultural programming throughout the year (visits, conferences, activities, participation in local events, national meetings, etc.) contributes greatly to making the museum an essential place of culture, leisure and life. .
125,000 visitors to the Musée de la Romanité in 2023
If 2023 is a mixed year in terms of attendance (less 9% compared to 2022), including 25,000 visitors who discovered the temporary exhibition “Rabbit memory. Oliver Laric » within the framework of 30 years of Carré d’Art, several reasons can explain this result. Less sustained summer tourist numbers, more spread across the national territory. The impact of the drop in purchasing power on households who are more selective about their spending. A temporary exhibition combining antiquity and contemporary art which, while it allowed audiences to cross paths and attracted new art-loving visitors, also surprised regular visitors, particularly families, who are passionate about history and archeology.
The Vivid Memory exhibition by Oliver Laric
These findings are found in the 2023 typology: strengthening of foreign clientele, stability of group visitors (school and leisure) and relative decline in French clientele. The end of the year benefited from good attendance and suggests positive prospects for 2024. As indicated by the numerous group reservations and press feedback for the next exhibition “Achilles and the Trojan War” to be discovered from the April 26.
The public: who are the visitors?
One in five visitors is a foreign visitor. Foreign customers (21% of visitors) were very present this year with sustained attendance from German and Spanish customers, as in 2022. British customers were added to this, and we also noticed a significant return from American customers, for the first time in the annual top 5 of our visitors.
Internal Communication – Welcome of new agents – October 2018
Top 5 foreign visitors:
- Germany: 11%
- United Kingdom: 11%
- Spain: 11%
- USA : 10%
- Belgium: 8%
79% French visitors
The teams of the Musée de la Romanité note a significant attendance of the public from Gard, real prescribers of the museum for family and friends (39%) and more generally of the inhabitants of Occitanie, in particular Hérault (10%), located within a radius of one hour around Nîmes. The Parisian clientele has remained stable and remains significant throughout the school holidays.
They also observed a significant increase in visitors from Bouches-du-Rhône, thus showing the geographical extension of the museum’s reputation.
By departments:
- Gard: 39% (Nîmes 18%)
- Hérault: 10%
- Bouches-du-Rhône: 5%
- Paris : 5%
- Vaucluse : 3%
Groups: more and more numerous
Precisely 1053 groups (i.e. a 12% increase in turnover compared to 2022) were welcomed at the Musée de la Romanité in 2023, including 75% school groups and 25% leisure groups (tour operators, coach operators, CE , associations, etc.).
Group visitors represent 25% of the museum’s overall attendance.
Events at the Musée de la Romanité
“We have recorded 109 privatizations of our spaces by companies, institutions, associations, etc., underlines the management of the museum. This is a record, demonstrating the importance of business tourism activity in Nîmes. » The turnover generated remained almost stable compared to 2022. These privatizations of spaces allowed more than 1,500 visits to the collections.
Musée de la Romanité – Works – Fragment of capital of a scene of the sacrifice of Isaac by his father Abraham. Cathedral decor. 12th century. Limestone.
The boutique bookstore: the average basket down
For the first time since its opening, the boutique bookstore achieved results below expectations, which reflect the decline in visitors’ purchasing power and are reflected in the amount of the average basket. In addition, the boutique bookstore had to close its doors for a month for renovations, before reopening on December 1st.
With a new redesigned sales space, more functional, more friendly and welcoming, it now offers a more complete range of products. The boutique bookstore recorded an immediate rebound of +8% in December, which augurs well for a good year in 2024.
Audience, notoriety and digital attractiveness
All of the museum’s digital communities bring together 25,750 subscribers (Instagram, Facebook, LinkedIn, X (formerly Twitter) and since mid-December Threads). On Facebook, more than 3 million accounts were reached during the year thanks to communication actions.
The summer digital video campaign “At the Musée de la Romanité, archeology never ceases to surprise you” was seen by 1,408,437 people.
The key figures for 2023
- One in five visitors is a foreign visitor (104 different nationalities welcomed in 2023)
- One in five visitors comes from Ile-de-France
- One in five tickets sold includes mediation (guided tour, workshop, animation, etc.)
- 17% of tickets are Pass Romanité (coupled offer: museum + Roman monuments)
- 790 school groups welcomed
- 43 events offered as part of the museum’s cultural and scientific programming (conferences, activities, etc.)
Information and reservations: www.museedelaromanite.fr.
2024-01-22 09:12:40
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