Munich Marketing Week: Learnings from Bavarian startups

aclipp

The idea behind aclipp is simple: PR agencies spend a lot of time creating reports for customers so that their work is also visible. Media observations must be collected, structured and processed for this. “On average, this takes four hours per customer per month,” says Michael Oldenburger, one of the three founders of aclipp. The Bavarian startup developed a data platform for generating PR reports in which media observations can be automatically imported and reports can be created at the push of a button. The process that once took hours is now reduced to an average of four minutes. The startup’s mission: “To be the number 1 tool from Bavaria that PR professionals all over the world use to appropriately measure and ultimately communicate the value they generate for their customers.”

Focal Analytics

Time optimization is also very important at Focal Analytics. Data empowerment is the keyword here, because the goal of the startup is that employees can answer individual questions quickly and easily with meaningful data. Focal Analytics has specialized in web analytics and helps online publishers to understand the behavior of their website and app users. The application is GDPR-compliant tracking without cookies. With the fast and intuitive data acquisition, merging and analysis in the data explorer, long cycles between marketing, data and tech can be avoided.

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