Kido Group has just announced the E2E project (short for Entertainment & Ecommerce) on the TikTok platform on the evening of November 18.
The E2E project receives strategic investment from Kido Group and is accompanied by TikTok Vietnam. With this handshake, this will be the first time in Vietnam that there will be a shopping center with genuine products appearing on the TikTok platform.
Mr. Tran Le Nguyen (right) shook hands with TikTok Vietnam representative (left) at the E2E (Entertainment & Ecommerce) announcement event on the evening of November 18. Photo: KDC
E2E on TikTok will be a place to post interesting fashion, food, product experience review videos… following the current trend of livestreaming and purchasing via livestream on TikTok.
This is also a channel that regularly hosts professional entertainment performances and exclusive entertainment videos through the combination of E2E and domestic and foreign media and entertainment corporations.
Mr. Tran Le Nguyen – General Director of Kido Group, said that ecommerce (electronic commerce) and livestream are one of the trends that have emerged strongly recently. This trend has directly connected manufacturers, brands and consumers. It is predicted that it will continue to grow strongly in the coming time.
According to Mr. Nguyen, the E2E project was born to meet this trend. Kido’s E2E will promote marketing and trade promotion activities for businesses, especially small and medium-sized enterprises, while taking advantage of the existing logistics platform, opening up direct business opportunities with customers.
“With the companionship of Kido and TikTok, I believe that positive information, genuine and quality services and products present on the Entertainment & Ecommerce platform will quickly reach domestic and international users. bringing businesses back to life, together overcoming the period of economic fluctuations, promoting trade promotion in Vietnam”, CEO Kido Tran Le Nguyen emphasized.
TikTok is expected to be a sales channel that meets current consumer trends. Photo: KDC
The E2E project aims to meet the current shopping needs of consumers, creating emotional values for customers when shopping through online channels (emotions), providing suitable, quality and genuine products. The company has good prices and policies (economics) and expands connections with partners providing diverse products (e-partners).
Kido aims for E2E to become a commercial channel for entertainment, food review, fashion… activating consumption, while promoting the first trade promotion activities on social platforms.
With the explosion of social marketing, the strong development of e-commerce platforms, technology trends and digital transformation, and the shift in consumer trends after the pandemic, today, the trend Live shopping and livestreaming (live streaming), entertainment commerce… are developing in many countries, including Vietnam.
Many surveys show that consumers are in a new stage of development, prioritizing an integrated shopping experience that effectively combines online and in-person (livestream). TikTok is rising in the e-commerce channel by meeting this trend of shopping and entertainment.
