Especially the idea that OTT platforms are preferred by millennials while the older generation still enjoys watching TV, a one-of-a-kind survey of seniors in India found Amazon Prime to be the platform. most preferred form of entertainment among them.
The State of Seniors survey found that over 65.7% of seniors surveyed said they used Amazon Prime for entertainment, followed by Netflix.
News channels and YouTube are the third and fourth most watched platforms by seniors.
With regard to the growing elderly population in India, which is expected to reach 20% of the population by 2050, the survey attempts to better understand the elderly, with a particular focus on their aspirations, preferences and preferences. opinions in the socio-cultural and political fields of today. the context.
Carried out by Antara and Access Media International, the survey paints a detailed picture of what seniors in urban spaces and affluent economic backgrounds think and feel about pop culture, current social trends and entertainment and what they do. for fun.
The survey noted that the lifestyles of older people showed a significant change with almost 65 percent of respondents stating that they would like to spend their money the most on “traveling for fun”.
The findings can help content creators and policy makers better understand the needs of older people, who are often overlooked by society after a certain age.
The survey sample size consisted of over 2,000 elderly people spread across several cities in India including Delhi, Mumbai, Pune and others.
The coronavirus lockdown last year allowed older people across the country to access online services, including video calling and social media. According to an Ericsson Consumer Labs report from July 2017, 89% of older people have relied on video calls to get through crisis, such as medical emergencies or staying in touch with their families. The senior category including all people over 60 years old.
The report comes amid controversy surrounding the OTT Amazon Prime platform and its ‘Tandav’ show following complaints from police in Uttar Pradesh about certain scenes on the show that allegedly caused a lack of respect to the Hindu religion.
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