Mountain octopus in March, Pajeon on rainy days… What is the average number of delivery app orders per month?

Baemin Trend 2021 cover. Photo = Elegant Brothers-Delivery application (app) The average number of orders per month for ethnic users of delivery was 5 times. In the aftermath of the novel coronavirus infection (Corona 19), orders for delivery at lunch and dinner also increased.

On the 1st, Graceful Brothers, a nationwide operator of delivery, announced on the 1st that they released’Baemin Trend 2021′, which analyzed the orders of users in 2020.

As a result of the analysis, the proportion of orders during lunch using the Baemin App increased from 20.6% in January to 23.2% in October. The proportion of orders during the evening hours also increased from 26.6% to 28.8% during the same period. As orders during mealtimes increased, the share of late-night meal orders decreased. The elegant brothers analyzed that “the lunch and dinner that was mainly dealt with outside has moved to the house and office,” and that “delivery to coffee, desserts, and famous restaurants is because the trend has changed.”

Popular menus differ markedly depending on the season or weather. In March, the search volume of wild octopus increased by 104% from the previous month. Kongguksu in May, Baeksuk and Samgyetang in July were popular, and in December, the search volume of red bean porridge soared 925% from the previous month. On rainy days, the delivery volume of Pajeon (166%) and Assorted Jeon (86%) increased significantly. 95.2% of delivery app users paid for food through’direct payment’ through the app. This is similar to last year, and it can be interpreted that users have become accustomed to using direct payment without having to pay face-to-face with a delivery person. The number of packaging orders, in which users who order food through the app and receive goods directly from the store, also increased from 3.5% in January to 12.6% in September. It has been interpreted as a phenomenon caused by the number of people who leave work before and after meals due to settling for 52 hours a week. The elegant brothers said that from April 22, 2019 to November 20 of last year, the number of orders that users refused to provide disposable products reached 120 million. It added that this would reduce the cost of purchasing disposable products by KRW 15.3 billion and KRW 3.2 billion in waste disposal costs.

The graceful brothers announced that they have distributed all 20,000 copies of the prepared volume as a result of receiving an application for sending Baemin Trend 2021 through the’People’s Square’, which is used by participating companies on the 25th of last month. From the 8th, you can download it for free from the elegant brothers homepage.

Reporter Lee Kun-hyuk [email protected]