The high-end women’s wear ‘MICHAA’ of Seon International (CEO Shin Wan-cheol) unveiled the 23SS 2nd campaign pictorial with the concept of ‘Ready for Spring’.
This pictorial with brand muse Song Hye-kyo expressed a sensuous and classic spring. It emphasized the value that does not change over time.
In the published pictorial, Song Hye-kyo showed a chic mood by wearing a one-button short jacket with a check pattern as a point and A-line flare pants that slim the waistline to the hem.
In addition to this, Missha’s unique femininity and unique sensibility was shown by matching a square neck jacket with a cropped length with attractive denim color matching details and a pleated skirt with a two-tone gloss.
A logo-printed skirt with a rich silhouette up to the hem and a jacket that showed a new feeling by transforming the tuxedo collar showed a trendy yet stylish charm.
