M-Plus
Migros Aare launches a new pilot project: customers receive free delivery and more Cumulus points for a monthly subscription fee.
Migros Aare is testing a new pilot project called M-Plus.
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–This is a new membership program in the style of the Amazon success model Amazon Prime.
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–For a monthly subscription fee, participants benefit from permanent discounts on popular products …
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Migros Aare is testing a new membership program with a delivery fee and loyalty system. This is what the “Handelszeitung” writes in its current edition. The pilot project called M-Plus is designed in the style of the Amazon success model Amazon Prime and is currently being tested in the Bern area.
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For a monthly subscription fee, participants benefit from free grocery deliveries, double Cumulus points and permanent discounts on popular products. Migros Aare confirms the launch of the pilot project and cites the goal of “increasing the online frequency due to the elimination of delivery fees and convenience benefits throughout the Migros universe”.
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Migros wants to bind customers more
The Aare cooperative hopes that the new program, in which Migros subsidiaries such as Digitec Galaxus, Le Shop and individual specialist stores will be integrated, will “increase the share of wallet across the entire Migros ecosystem”. What is meant by this is to bind the customer’s aspirations and customers to the Migros universe much more. Any expansion plans of M-Plus would only be defined after a successful pilot phase.
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The Aare cooperative comments whether and how much the pilot project is a copy of Amazon Prime: “Migros always looks around the market and checks whether other business models and ideas can offer our customers added value.”
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For trade experts, however, it is clear that Migros Aare copies essential elements of the Amazon Prime model with M-Plus, which has over 150 million paying members worldwide and is considered one of the most important success factors of the US giant.
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(SDA)
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