With its concept of premium store offering a “personalized shopping experience”, the Apple company has inspired many high-tech brands, starting with Microsoft. The parent company of Xbox has thus opened Microsoft Stores around the world to sell its consoles in particular.
Going to the local Microsoft Store will now be a luxury reserved for residents of four major cities: London, New York, Sydney and Redmond. The American giant has just announced on LinkedIn the closure of all of its other physical retail stores in order to focus on “a new vision of customer engagementIn other words, David Porter, vice president of Microsoft Store, explains that this development is linked to the increase in online shopping. Anyway, the employees concerned will be transferred to the different headquarters the company.
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By daFrans, Journalist jeuxvideo.com
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