39 percent of Mexicans have increased their purchases on the internet, not only in categories that have historically been stronger in these channels, but also in essential products, according to a study by consumer consulting firm Kantar. Read: States and companies go for massive application of COVID-19 tests
“This is due to the closure of some physical stores and the search for convenient and practical options to maintain confinement. In fact, it is expected that after the contingency, purchases on the online channel will continue to increase,” the consultant detailed in its most recent Covid-19 Barometer survey in Mexico.
Among online purchases, home delivery apps are gaining the most ground: 49 percent order food from Uber Eats, 43 percent order food and other staples from Rappi, and 39 percent lean toward DidiFood, according to the survey of the company, raised among 500 people from all over the Country.
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The survey showed that although the spread of Covid-19 continues to be the main concern for 47 percent of Mexicans, the reality is that, almost two months after confinement, users have adapted to new experiences at home, where electronic commerce has played a fundamental role.
“The Covid-19 continues to represent the main concern of Mexicans, not only for the possibility of contagion, but also for the social and economic repercussions that it brings with it, in the short and long term. Consequently, the companies that manage to adapt quickly and offering value in cost-benefit will be those that take the lead in the new normal, “said Mauricio Martínez, CEO of the Insights division of Kantar Mexico.
Another discovery is that Mexicans have focused their efforts on taking care of themselves through activities focused on exercise and emotional well-being.
In this way, with the intention of improving their physical and mental health, 70 percent said that in recent weeks they have sought to eat healthier, while 51 percent are trying to exercise and that is supported by fitness applications .
In turn, 39 percent are focusing on their personal development through courses, tutorials, or subscriptions to meditation, educational, or technology platforms.
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On the other hand, Kantar questioned Mexicans about the plans they have after the confinement: 46 percent said they would like to go to a restaurant or bar, another 46 percent prefer to visit a museum as soon as possible, 45 percent he likes the idea of shopping, but at an exhibition or fair.
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