With the 55th edition of the Super Bowl just less than a month away, avocado exports are beginning to rebound, they tell us, as it is one of the dates with the highest guacamole consumption in the United States. According to the Association of Producers and Exporters of Avocados of Mexico (APEAM), the neighboring country accounts for 80% of shipments abroad, and that is why it will seek to increase its sale in markets such as Canada, Japan and China. For this reason, while guacamole is a key player in the Super Bowl in the US, in Canada the Mexican avocado is promoted in hockey league games. In China, a strategic alliance was signed with Alibaba, the Asian e-commerce giant, and in Japan a Japanese actor was hired to be the product ambassador, with a view to recovering sales.
Volaris: firewood from the fallen tree?
Aeromexico took 24 aircraft out of operation last year as part of its financial restructuring process and Interjet ended 2020 with just four aircraft, which it no longer uses as its workers are on strike. Meanwhile, they report that Volaris has just incorporated a new Airbus A320neo aircraft, for a fleet of 86 aircraft in total. The new aircraft will begin operations this month to operate new routes that the airline in charge of Enrique Beltranena has been incorporated, especially in cities that Interjet left unattended. At the Mexico City International Airport, Volaris has already occupied several landing and take-off times left by Interjet. In addition, some international routes, such as Cuba and Colombia, will be served by the line.
Looking for Tatiana
They tell us that organizations, associations and industrial chambers seek a rapprochement with the new head of the Ministry of Economy, Tatiana clouthier. In addition to having an initial contact, the interest of the private sector is to expose to the official the situation of the various branches of economic activity. Another objective is to present you projects that can be carried out through the Treaty between Mexico, the United States and Canada (T-MEC). Such is the case of the Mexican Association of the Toy Industry, which presides, Miguel Angel Marti, which aims to show you how a window of opportunity opens for Mexico to sell to the United States, since in that country 30 billion dollars of these products are consumed per year, that is, one out of every three dollars spent on these goods at scale global.
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