The advertising it always reinvents itself, adapting to new formats and methods of consumption. In this sense, one of the novelties that we are seeing lately in big cities are the new digital billboards on public roads that offer a three-dimensional effect.
These massive, high-resolution digital displays are programmed to stretch and retract independently. This creates the feeling that what is being seen on the screen is approaching the people passing by.
this new advertising on public roads it offers a multi-sensory experience like never before. It’s a new way of advertising which generates great impact and brand recall in people. These new billboards have evolved advertising on public roads and it is to be expected that we will see more and more of these futuristic ads in big cities in the coming years.
The advertising from Half seen in the video is located in Piccadilly Circus, London. It is a space in the City of Westminster where theaters and entertainment venues are located.
IS advertising and 3D de Half is a global campaign to promote the Meta Quest 2his latest virtual reality glasses, taking advantage of the Christmas season.
The format chosen by Mark Zuckerberg’s company ensures that it captures the attention of all the people who pass through that central and touristic area of London.
