“Meta releases Twitter alternative Threads in Europe in December”

Threads will be released in the European Union sometime in December, the sources now tell the newspaper ‘The Wall Street Journal’. The platform has not yet been released in the EU due to the strict European laws surrounding online platforms, such as the Digital Services Act.

Meta’s social media platform was released in July. It is intended as a clear alternative to X, the former Twitter. Threads quickly reached 100 million users shortly after its release, although that number has since dropped to around 73 million.

Threads’ expansion into Europe would follow shortly after a declining number of advertisers on competitor X. Several major companies, including Apple, Disney, Airbnb, Amazon, Coca-Cola, Microsoft and Netflix, withdrew from billionaire Elon Musk’s platform after reports that their ads were shown next to neo-Nazi content. Musk previously said that this ‘ad boycott’ would kill his platform.

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To comply with European laws, users will soon be able to view other people’s Threads content without creating an account, writes ‘The Wall Street Journal’. This is currently not possible. Instagram boss Adam Mosseri previously said that all Threads users can now delete their account without having their Instagram account closed as well.