Jakarta, Selular.ID – Facebook is introducing a new set of features to improve the community experience on Groups and Pages. The latest update brings additional customization features and ways for admins to monetize groups with fundraising and paid access.
Facebook gives admins the ability to polish groups with colors, backgrounds, fonts, and emojis to make groups more unique according to their interests. It includes a new intro page that admins can implement to welcome new members to the group.
Groups are also getting a new and easier way to engage thanks to a floating “post button” that lets users post from anywhere in the group without having to scroll back to the top; a feature that Meta should consider placing outside the group as well. Additionally, group members will be able to give each other badges to highlight contributions to the group and further drive engagement.
Groups will also be able to connect in real-time with community chats and by scheduling recurring events for virtual or face-to-face meetings.
Facebook is also testing the subgroups that admins can create within their group. Similar to Reddit, this will allow members to engage with a more specific community for more like-minded conversations.
These subgroups can be free or paid, one of the new ways Facebook is trying to help admins monetize their community. Other monetization options introduced include a shop for admins to sell their products as well as a group fundraiser for members to help contribute to admins and moderators.
Admins are also getting more tools to help run groups, including a new way to combine groups and pages, making them easier to manage together using the same tools. Meta says this will give admins an “official voice” when interacting with their community and make it easier for users to access the group from the community page.
The new features increase Facebook’s commitment to its groups as more platforms multiply their social features. For example, Twitter recently launched Communities, although they are somewhat limited due to their invite-only nature.
Meta hasn’t specified when these features will arrive but says that some will be available “soon” while others are being tested.
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