TEMPO.CO, Jakarta – After being closed in 2020, the fast food restaurant, McDonald’s Sarinah is back with a different concept and location.
If previously it was in Gedung Sarinah, now McDonald’s has opened its outlet in Gedung Jaya, Jl. MH Thamrin No. 12 Kebon Sirih, Kec. Menteng, Central Jakarta City. The location is right next to the Central Bawaslu Office, not far from the previous location.
The new McDonald’s restaurant is named McDonald’s Thamrin Jaya. Starting operations on July 1 2023, the presence of McDonald’s Thamrin Jaya received a positive response and extraordinary enthusiasm from the people of the capital.
This is because the existence of the new restaurant is considered to be able to answer the longing of loyal customers who hope that McDonald’s will return to the Thamrin area, where the first McDonald’s restaurant in Indonesia was established in 1991 and has accompanied consumers for almost 30 years.
“We would like to thank all loyal McDonald’s customers for their positive response to the presence of McDonald’s Thamrin Jaya. This new McDonald’s Indonesia restaurant is the answer to the expectations of consumers who want McDonald’s to return to the Thamrin area,” said Michael Hartono, Director of Marketing CommunicationsCBI & Digital, McDonald’s Indonesia, Sunday, 16 July 2023.
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In addition, the existence of McDonald’s Thamrin Jaya has attracted a lot of attention and interest from the public because of the new design and nuances it presents.
Next: McDonald’s Thamrin Jaya comes with….
McDonald’s Thamrin Jaya comes with a design concept called the RAY design. This design presents a more simple, classic and elegant feel.
Quoted from the Landini Associates page, the RAY design concept was first used at the McDonald’s restaurant in Admiralty Station, Hong Kong in December 2015. The design scope of Project RAY includes master planning, architecture and interior design, brand positioning, graphics, packaging, employee uniforms, to global design standards and guidelines.
Meanwhile, the essence of RAY’s design is to bring back millennials with a different feel, as well as to create a model Global Flagship.
Corporate Communication McDonald’s Rizky Haryadi said that this design was different from the typical McDonald’s restaurant with a cheerful and energetic atmosphere and was first implemented at McD Thamrin Jaya.
“This design is designed to be a place of rest from the hustle and bustle of urban life today, by highlighting the services and comfort of the people who come to enjoy them,” said Rizky to Tempo, Sunday.
McDonald’s Thamrin Jaya is the first McDonald’s Indonesian restaurant to apply this design concept, along with the new crew uniforms which are also the first to be applied at McDonald’s Thamrin Jaya.
Next: Prior to Indonesia, this RAY design concept….
Prior to Indonesia, the RAY design concept had been used in McDonald’s restaurants in a number of cities in various countries, such as McDonald’s in Chicago, McDonald’s Headquarters Global Menu Restaurant, Times Square New York, San Francisco, Oxford Street London, Madrid, Milan, Poland. , Buenos Aries, Seoul, Hong Kong, Shanghai, Beijing, Dubai, Tokyo, Singapore, Sydney, Brisbane and Moscow.
Furthermore, Rizky explained, the concept design This was chosen because the fast food restaurant wanted to provide a new nuance and experience to customers, especially at McD Thamrin Jaya.
“This McD is special because it is located in the Thamrin area, the area where we first arrived in Indonesia. So, by returning to Thamrin, we want to give it a new feel too, one that is more modern and contemporary,” he said.
Meanwhile, today is the Grand Opening of McDonald’s Thamrin Jaya. Carrying the theme ‘Because Our Love Comes Back, The Legend is Back’, this event was initiated as well as to celebrate the return of McDonald’s Indonesia to the historic Thamrin area for the fast food restaurant.
The event was also attended by Thomas Ko, The President of Asia Business Unit of McDonald’s Corporation and the directors of McDonald’s Indonesia.
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2023-07-16 14:57:00
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