Further measures, such as direct mail or online advertisements, often do not have the desired effect either, since they result in very large wastage. A customer approach that brings results very quickly, on the other hand, consists of distributing give-aways.
Small article – big impact
The small business gifts are very attractive to customers because they receive them free of charge and can often take several of them with them. If a potential customer takes three pens instead of just one, very few companies have any objections. Finally, you can assume that the surplus copies will be passed on to acquaintances, friends and family.
In comparison with other advertising measures, the promotional gifts have the great advantage that they have a haptic component. Freebies, such as lighters and notepads, are available in large selections at online stores such as werbeartikel-welt.com can be ordered, felt and touched, they also have a practical use in everyday life.
In contrast, a radio spot is often only heard once – the content is forgotten after a few seconds. This means that the advertising impact can be classified as very low. Compared to this, the promotional items are used frequently, are practical and can achieve a very high reach by passing them on to friends.
Give-aways – unbeatable advantages
Give-aways have a variety of unbeatable advantages. One of them is that they are a gift – this always ensures appreciation and sympathy. A promotional item remains in the possession of the recipient for an average of eight months. Often, however, the give-aways are used for longer than a whole year.
Articles of daily use that are often used, such as T-shirts, bags or writing implements, are used for a particularly long time. The more frequently an article is used by potential customers, the greater the effect it will achieve. This important advertising effect is not only limited to the user of the promotional item itself, but also to those who see the item.
The effect of freebies
If a promotional item is presented, the recipient is always happy. Studies have already shown that over 70 percent of consumers are very happy to receive give-aways. The company will be remembered for a particularly long time due to the emotions triggered and the feeling of joy.
However, it is important that the promotional item is of good quality. Almost 60 percent of consumers state that their attitude towards the respective company can only be improved if the give-away has a high utility value. Indeed, low-quality giveaways with no added value can negatively impact opinion of the company.
Writing implements, glassware, calendars, office aids, T-shirts, bags and caps are particularly popular with potential customers. All of these giveaways are already available at low prices, which shows that there is particularly high demand for promotional items for which companies do not have to invest a particularly high budget.
Find the right promotional item
If a customer is satisfied with a company, they will remain loyal to it. This satisfaction can be further increased with promotional gifts. Therefore, companies should not fail to integrate the promotional products firmly into their marketing strategy. However, not every promotional item is a good promotional item right away. Give-aways should meet the following criteria:
– Good functionality and practical value
– Safe and easy handling
– Excellent product quality
– Original product idea
– The advertising message is only placed discreetly
– Special, extraordinary or modern effect
The so-called advertising reminder is particularly positively influenced if it is a high-quality and original promotional item that makes the recipient feel that he has always wanted to own it.
The advertising value also depends on the area in which the promotional item can be used. Articles that are often needed in the office are usually seen and perceived by many different people. The acquisition of new customers is particularly supported by articles that are accessible to many people.
For addressing the right target group, winning new customers and building customer loyalty, give-aways offer companies great potential. It doesn’t matter whether it is a large corporation or a small or medium-sized company – everyone benefits equally from the use of promotional items.
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